Home is a little tricky to promote, being the third book in a series and all. I think it works as a standalone novel, but opinions may differ–and in any case, some people might not bother with it if they think they’ll need to read two other novels to pick up the thread.
Anyway, here are a couple of things I’m trying:
Kindle Book Promotions is pretty expensive, but I used them for Dover Beach, and they delivered exactly what they said they’d deliver–a bunch of sales and customer reviews (although I’m pretty sure the sales didn’t recoup the cost). What I’m looking for now are mainly unbiased customer reviews. Haven’t seen any yet, but they will come.
I’m also trying Books and the Bear, which offers promotion on their Facebook page and Twitter page for a price that’s low enough that I thought I’d give it a try. They also have schemes to help you build your email list, which is a thing I’ve been thinking of starting. This will involve dealing with Mailchimp. Which I will probably do. Because it will help with my newsletter. Which I will probably start. With my buddies. Who will certainly do more about this than I will.
I’ll keep you posted.