Anyone here subscribe to BookBub?

We’re going to run a promo for Dover Beach on BookBub June 28th.  BookBub appears to be the 800-pound gorilla of online ebook advertising.  And it has raised a bunch of venture capital to get even bigger.

The startup is nearing 3 million members, drives more than 1 million e-book sales every month and generates revenue in the “seven figures” from commissions on sales and fees paid by publishers and authors to be included in the newsletter. What makes all that even more impressive is BookBub has been bootstrapped — until now.

BookBub announced Thursday that it has raised a $3.8 million Series A round of funding from NextView Ventures, Founder Collective and others. Much of the funding is intended to help the startup ramp up its staff of 20, build out the web experience and develop for mobile and eventually expand internationally. But part of the funding is also intended to help BookBub expand from ebook deals to ebook discovery.

The economics of this for an author or publisher are pretty interesting, and a bit scary.  Bookbub charges based on genre and sale price.  Dover Beach will be priced at $0.99 and slotted as science fiction.  The cost for the placement is $240, which is about an order of magnitude more than other ebook discovery sites such as eReader News Today (where will also be running a Dover Beach promotion at about the same time).  The 35% ebook royalty on $0.99 books means that we’ll have to sell around a thousand copies to break even. (Of course, the calculations are a bit different for a series book like Dover Beach, since the hope is that some percentage of Dover Beach readers will go on to read its very fine sequel, The Distance Beacons.)

BookBub claims their SF mailing list contains 400,000 names, so if just half a percent of those folks buy the book, I’ll be doing fine.  My publisher says some promos they’ve done with BookBub haven paid off, although my friends Jeff Carver and Craig Shaw Gardner did really well with their BookBub promotions.  So we’ll see.

My publisher is actually a bit worried that BookBub will become so successful that they’ll crowd out the competition a la Amazon.  What’s so special about it?  I’m not entirely sure.  It has a very clean interface compared to eReader News Today — no ads for JetBlue or Audible Com.  That counts for something.  They seem to have a smattering of mainstream books (today they’re offering Katherine Hepburn’s autobiography), but mainly they offer high-end indie books of the sort you see at other ebook sites, and the deals are pretty much the same.  So I’m a bit baffled.

I let you know how we do.

Publishers as gatekeepers

One of the arguments made on behalf of mainstream publishers in the Amazon-Hachette war is that publishers act as gatekeepers — keeping the junk out of the market and using their editorial skills to improve the books they do let into the market.  Here’s a writer offering up a paean to these gatekeepers in the the pages of Publishers Weekly:

In a market of unlimited book options, how does an audience make choices? At the moment, most of that burden is carried by the book business. The publicity and marketing campaigns and cover designs and flap copy—the things that publishers do—are not just methods of selling books; they’re also readers’ main tools for discovering books. The same is true of the curating and merchandising in stores, and book coverage in the media. Without reviews, staff recommendations, and endcap displays, unlimited choices aren’t narrowed down—they’re overwhelming.

Second, if all books become cheap or free to readers, then writers are unlikely to earn much (if anything). Who will want to write if writing doesn’t pay?

Third, without the gatekeepers, those who do write will create books that are worse—and not just authors whose dormant genius must be drawn out by patient editors, but all authors. Every book that doesn’t first have to get past a gatekeeper or two, or 10, before being put in front of the public will be worse.

He then goes on to describe how much his manuscript was improved in the process of being submitted to agents and publishers.  Well, your mileage may vary; mine certainly did.  As I’ve mentioned elsewhere on this blog, the editorial support and advice I got while I was part of the mainstream publishing world ranged from trivial to nonexistent.  Editors didn’t have the time or the interest or the talent to make my novels better.

Two further points.  First, the main idea behind being a gatekeeper is to keep out the bad stuff. But of course fallible human beings are making judgments that could well be wrong.  The most poignant case of this was John Kennedy Toole’s amazing A Confederacy of Dunces, shunned by mainstream publishers and only published by an obscure university press years after his suicide at the age of 31.

Less poignant, but of more immediate interest to me, is my novel The Portal, which my agent several years ago declined to market, deeming it unpublishable.  So now it’s out there in the self-published universe, and the rave customer reviews are starting to pile up.  Here’s one of many:

A Terrific Read! I wasn’t sure what to expect when I started reading this. Would the promising story idea deflate once it got past the initial set-up, as so many other books do? It definitely did not, and stayed entertaining all the way through – I could not put it down. I have kids around the same age and I really felt for these boys – they’re lost and are doing whatever they can to stay alive, stay together and hopefully get home. Glad the book was complete in itself, but it would be great to see them have more adventures like this. Overall, two very enthusiastic thumbs up!

(The semi-poignant part of this saga is that in the years after my agent rejected it I managed to lose the final draft — no hard copy, no soft copy.  Luckily, my friend Jeff managed to hang on to the final Word file.  Apparently he had more faith in it than I did!)

The second point is that gatekeepers are going to let stuff through that they shouldn’t.  Not all books that come out from major publishers are worth reading, or are as good as they could possibly be. The two most recent Jack Reacher books could certainly have been improved — one by going through another draft, the other by being tossed into the wastebasket.  But apparently the publisher doesn’t care — they just want a Jack Reacher book every year.

I don’t know anything about Emma Donoghue, but her latest novel, Frog Music, is a historical mystery and apparently very different from her previous “worldwide bestseller,” Room.  The Boston Globe hated it, the New York Times hated it, and lots of Amazon and (especially) Barnes & Noble customers also hate it.  My guess is that her publisher, Little Brown (part of Hachette), was hoping for another Room, but this is what the author delivered to them.  So they were stuck publishing something they didn’t much like.  (Also, the Kindle version costs $12.99, which suggests that the e-book pricing wars haven’t quite started yet — it’s actually a buck cheaper at B&N.  So I’d just like to mention that you can buy pretty much all of my e-books for the price of one Frog Music.)

Why give away an e-book?

The Portal continues to be free on Amazon and Barnes & Noble.  The main idea here is to generate customer reviews, because reviews are what stimulate e-book sales.  As my publisher says:

The more reviews, the more sales. In other words, “people are interested in buying what other people are interested in reviewing”. This is the basic definition of Social Engagement.

Reviews are hard to come by, actually.  I don’t know what percentage of readers leave reviews, but it can’t be very high.  Giving the book away for a while increases the pool of readers, which increases your odds of getting reviews.

My publisher is more interested in the number of reviews than how positive the reviews are, but obviously that matters to the author!  It also matters to some potential advertisers, who aren’t interested in promoting books unless they have received a certain number of reviews at a certain quality level (e.g., at least 10 reviews, average higher than 4.0).

Here are the first couple of (five-star) reviews that have come in as a result of this promotion. Both readers have a similar reaction — which is exactly the reaction I was hoping for, actually. This one is titled “A Lot of Heart”:

I thought at first this was going to be another YA gimmicky novel with kids complaining about their lives and using the device of dimension travel just to come up with random quirky things, but this book is much more than that. You really get to know and care about the characters, and things move along quite well and not predictably. The really surprising part is the life lessons learned by the characters – they really leave you with something more than just a fun little read. Glad I read it!

And this one is titled “Very Enjoyable”:

Really enjoyed this book. At first I thought it was going to be kind of silly but it didn’t take long till I could hardly put the book down. I found myself identifying with the curiosities of Larry.

Really hope there is a second in the series coming!

So, thanks to these readers, and everyone else who takes the time to leave a review.

“The Portal” is now free on the Nook!

For a limited time only, presumably.  Presumably Amazon will follow suit before long and lower its price to zero, but you should probably go ahead and pay real money for it anyway.

9781614174639

Here’s a recent 5-star customer review from Amazon:

In this new entry in the Young Adult fiction category, Richard Bowker explores questions of our relationship to the world we live in by telling the tale of a young adolescent who discovers a portal to an alternate version of that world. By creating that world as one with underdeveloped technology, he is able to paint a vivid picture of what life might have been like in the mid 18th century in colonial New England (even though the portal is not a time-travel device). His characters are well-drawn, and his descriptions of battle scenes between the New Englanders and the Portuguese soldiers are gripping, especially with regard to the angst his protagonist, Larry Barnes, feels about having killed an enemy. In the end, Larry has to make a choice — one that is surprisingly difficult and thought-provoking and which wouldn’t have been anticipated earlier in the story.

Why Barnes & Noble keeps offering to sell me a book I wrote

As I described here, I’ve been baffled by why Barnes & Noble keeps showing me ads that include a book I wrote.  I was finally smart enough to track this down and, as people suggested, it has to do with cookies.  Turns out there’s a little hard-to-see link in these  ads.  Click it, and it brings you to an explanatory page that includes an opt-out option.  The company behind the ads is called Criteo, and the technology is called personalized retargeting.  It’s been around for years.  Here’s a New York Times article about it from 2010:

People have grown accustomed to being tracked online and shown ads for categories of products they have shown interest in, be it tennis or bank loans.

Increasingly, however, the ads tailored to them are for specific products that they have perused online. While the technique, which the ad industry calls personalized retargeting or remarketing, is not new, it is becoming more pervasive as companies like Google and Microsoft have entered the field. And retargeting has reached a level of precision that is leaving consumers with the palpable feeling that they are being watched as they roam the virtual aisles of online stores.

So, my cookies tell the software that I’ve visited the pages for Richard Bowker novels on the Barnes & Noble web site.  And the software puts up ads that keep reminding me of these very fine novels until I break down and buy one.  This is one of those technologies that is equal parts helpful and creepy. I’m not quite ready to get off the grid, like Jack Reacher, but maybe the day will come.

Let’s try another cover for Summit

In the “every cloud has a silver lining” department, my publisher has decided that the crisis in Ukraine might spark some interest in my cold-war psychic-espionage classical-music novel Summit, which has nothing to do with Ukraine but does include several Russian bad guys and a beautiful Russian heroine. Previously they ditched its original cover because they thought the hammer-and-sickle motif was outdated; now they have decided it’s just fine. So here’s our latest cover:

I should also add that the novel is well worth the measly three bucks we’re charging for it.

What does Barnes & Noble know about me?

I occasionally look at a liberal-leaning website called Talking Points Memo. It displays ads in the right column of their web page.  One of them is for Barnes & Noble, and it features four books I might be interested in buying from http://www.bn.com.  Today, three of them were thrillers or mysteries by authors II’d never heard of.  The fourth was The Portal, an alternative history novel by Richard Bowker.  Hey, that’s me!

So, how is B&N figuring out what books to display in the ad?  They could be looking at my sales history, but that would tell them I have already bought The Portal from them. (I know that sounds pitiful, but I wanted to goose the novel’s sales rank when it first came out; I promise I won’t do it again.)  Surely that should factor into their algorithm.  Are they tracking which pages I visit on their web site?  But I have never gone anywhere near the other authors whose books they want me to buy.  Is my publisher paying B&N to improve the book’s ad placement generally?  If so, they didn’t bother to tell me.

I find it very mysterious.

“The Portal” is now only $1.99 on Amazon!

I know, you’ve been longing to own The Portal, but you just couldn’t come up with the outrageous $4.99 Amazon was charging you for the Kindle edition.  Why, for that price you could almost buy a Starbucks Grande Cappuccino in France!  I sympathize!

But now your prayers have been answered: Amazon has followed Barnes & Noble’s lead and reduced the price of my astonishing alternative history novel to a laughably low $1.99.  That’s half the average price of a Big Mac in the United States!  You heard me right, you can buy two copies of The Portal and avoid the 704 calories you would consume if you bought a Big Mac with the same money!

I like the way Amazon expresses the discount in terms of the retail list price (which nobody pays) of the print version (which almost nobody buys).  You save 88%!  So why are you still just sitting there?  Buy the book!

“The Portal” is now $1.99 at Barnes & Noble!

Marked down from $4.99 — such a deal!  Amazon will be forced to follow suit when it sees the hordes of ebook buyers deserting it when they hear about the new price.

This gives me an excuse to reprint the very kind review by JF Owen, a loyal reader of this little blog:

It’s been quite a while since I read any young adult science fiction or fantasy. After reading “The Portal”, I think I’ve been missing out on some enjoyable reading. Richard Bowker has crafted an entertaining and captivating story about the adventures of two young boys from New England who travel to an alternate universe where some of the folks and surroundings are familiar but the times and events are totally different…and dangerous. Larry and Kevin, the two main characters, are faced with a complicated array of challenges as they struggle to find their way home.

The story itself is exceptionally well done, but for me the best part of the book was how believable Larry’s and Kevin’s characters are. Based on the finely detailed descriptions he weaves into the young boys’ thoughts and actions, I suspect that Mr. Bowker either has a son near that age or he’s one of those rare people who never truly forget what it’s like to be young.

“The Portal” was a marvelous read that’s suitable for readers of all ages. It took me back in time and reminded me why I fell in love with science fiction all those decades ago. In just a few more years, when my grandson is old enough, I’ll make a point to introduce him to Kevin, Larry and their adventures. Now if you’ll excuse me, I’m going to go have a bowl of tomato soup and a grilled cheese sandwich. After that, I think I’m going out back to see if I can find a secret portal.

Here’s the cover, in case you’ve forgotten:

9781614174639

Two legs to darkclaw and weasel

That’s the title of a five-star review of Dover Beach on Barnes & Noble.  Here is the text of the review:

He kicks darckclaw into a tree and takes weasel to my house result twelve.

I dunno.  Somehow, this review did not make me all tingly and proud.  Those of you who are familiar with Dover Beach  will recall that it contains no weasels, and probably very few trees.

My publisher says I should respond to all my customer reviews, but I can’t figure out how to respond to Barnes & Noble reviews.  If I could respond, what should I say?

Thanks for the insightful comments!  Somehow, you have intuited deeper truths about my novel than even I have heretofore recognized.  For that, I will be forever grateful!

Does that work?  By the way, I Googled Darkclaw and found out that he is a character in Brian Jacques’s Redwall books, which my kids liked once upon a time.  I never thought they went anywhere, but I wasn’t a kid when I read them.

Meanwhile, here’s a review from Amazon that does make me tingly and proud.  It’s entitled “I won’t bore you with praise…”:

This is an incredibly good book. Clearly, the absolute best post apocalyptic detective novel I’ve ever read. I want more, Richard Bowker. More!

That’s more like it.  On the other hand, I was unaware that there are more post-apocalyptic detective novels out there.  That’s a little discouraging.  I thought I had cornered the market!

Authors are hard to please.