Anyone here subscribe to BookBub?

We’re going to run a promo for Dover Beach on BookBub June 28th.  BookBub appears to be the 800-pound gorilla of online ebook advertising.  And it has raised a bunch of venture capital to get even bigger.

The startup is nearing 3 million members, drives more than 1 million e-book sales every month and generates revenue in the “seven figures” from commissions on sales and fees paid by publishers and authors to be included in the newsletter. What makes all that even more impressive is BookBub has been bootstrapped — until now.

BookBub announced Thursday that it has raised a $3.8 million Series A round of funding from NextView Ventures, Founder Collective and others. Much of the funding is intended to help the startup ramp up its staff of 20, build out the web experience and develop for mobile and eventually expand internationally. But part of the funding is also intended to help BookBub expand from ebook deals to ebook discovery.

The economics of this for an author or publisher are pretty interesting, and a bit scary.  Bookbub charges based on genre and sale price.  Dover Beach will be priced at $0.99 and slotted as science fiction.  The cost for the placement is $240, which is about an order of magnitude more than other ebook discovery sites such as eReader News Today (where will also be running a Dover Beach promotion at about the same time).  The 35% ebook royalty on $0.99 books means that we’ll have to sell around a thousand copies to break even. (Of course, the calculations are a bit different for a series book like Dover Beach, since the hope is that some percentage of Dover Beach readers will go on to read its very fine sequel, The Distance Beacons.)

BookBub claims their SF mailing list contains 400,000 names, so if just half a percent of those folks buy the book, I’ll be doing fine.  My publisher says some promos they’ve done with BookBub haven paid off, although my friends Jeff Carver and Craig Shaw Gardner did really well with their BookBub promotions.  So we’ll see.

My publisher is actually a bit worried that BookBub will become so successful that they’ll crowd out the competition a la Amazon.  What’s so special about it?  I’m not entirely sure.  It has a very clean interface compared to eReader News Today — no ads for JetBlue or Audible Com.  That counts for something.  They seem to have a smattering of mainstream books (today they’re offering Katherine Hepburn’s autobiography), but mainly they offer high-end indie books of the sort you see at other ebook sites, and the deals are pretty much the same.  So I’m a bit baffled.

I let you know how we do.

Why give away an e-book?

The Portal continues to be free on Amazon and Barnes & Noble.  The main idea here is to generate customer reviews, because reviews are what stimulate e-book sales.  As my publisher says:

The more reviews, the more sales. In other words, “people are interested in buying what other people are interested in reviewing”. This is the basic definition of Social Engagement.

Reviews are hard to come by, actually.  I don’t know what percentage of readers leave reviews, but it can’t be very high.  Giving the book away for a while increases the pool of readers, which increases your odds of getting reviews.

My publisher is more interested in the number of reviews than how positive the reviews are, but obviously that matters to the author!  It also matters to some potential advertisers, who aren’t interested in promoting books unless they have received a certain number of reviews at a certain quality level (e.g., at least 10 reviews, average higher than 4.0).

Here are the first couple of (five-star) reviews that have come in as a result of this promotion. Both readers have a similar reaction — which is exactly the reaction I was hoping for, actually. This one is titled “A Lot of Heart”:

I thought at first this was going to be another YA gimmicky novel with kids complaining about their lives and using the device of dimension travel just to come up with random quirky things, but this book is much more than that. You really get to know and care about the characters, and things move along quite well and not predictably. The really surprising part is the life lessons learned by the characters – they really leave you with something more than just a fun little read. Glad I read it!

And this one is titled “Very Enjoyable”:

Really enjoyed this book. At first I thought it was going to be kind of silly but it didn’t take long till I could hardly put the book down. I found myself identifying with the curiosities of Larry.

Really hope there is a second in the series coming!

So, thanks to these readers, and everyone else who takes the time to leave a review.

“The Portal” is now free on the Nook!

For a limited time only, presumably.  Presumably Amazon will follow suit before long and lower its price to zero, but you should probably go ahead and pay real money for it anyway.

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Here’s a recent 5-star customer review from Amazon:

In this new entry in the Young Adult fiction category, Richard Bowker explores questions of our relationship to the world we live in by telling the tale of a young adolescent who discovers a portal to an alternate version of that world. By creating that world as one with underdeveloped technology, he is able to paint a vivid picture of what life might have been like in the mid 18th century in colonial New England (even though the portal is not a time-travel device). His characters are well-drawn, and his descriptions of battle scenes between the New Englanders and the Portuguese soldiers are gripping, especially with regard to the angst his protagonist, Larry Barnes, feels about having killed an enemy. In the end, Larry has to make a choice — one that is surprisingly difficult and thought-provoking and which wouldn’t have been anticipated earlier in the story.

World building

Here’s a bland paragraph from the novel I’m working on:

She was sitting on our patched brown Victorian sofa wearing her patched blue robe.  Two glasses of cider and a plate of bread and cheese and apple slices sat on a side table.  She had lit a fire in the fireplace, so the front parlor wasn’t as cold as it usually was.  She patted the sofa next to her, and I sat down gratefully.  She snuggled up against me.

What’s wrong with that?  But when my writing group was discussing this chapter, it raised a question from Mary: Where did they get the wood?

This is in the post-apocalyptic world of my Last P.I. series, so it’s not an unreasonable question.  But it’s one that has never occurred to me.

World building is in some ways straightforward.  For the Last P.I. world, the big picture is easy enough.  There was a nuclear war a couple of decades ago; Boston is still struggling in the aftermath.  People are poor; they’re still salvaging what they can from the past and figuring out how to survive in the present.  And it’s also not hard to come up with lots of details to flesh out the world: people wear patched robes and sit on patched furniture.  Auto parts are scarce and valuable; most people don’t have central heat or electricity…

What’s tricky is calibrating the level of detail to convey in the actual novels, from sentence to sentence.  A few readers have complained that I haven’t given enough back story about the war.  That’s a big picture issue.  Mary wants to know about firewood; that’s an issue about the details.  My goal is to put in enough detail to make the world convincing and vivid, without piling on so much information that the story’s momentum is lost.

I have some ideas about how to handle the firewood question.  But you’ll have to buy the book if you really want to know the answer.

“The Portal” is now only $1.99 on Amazon!

I know, you’ve been longing to own The Portal, but you just couldn’t come up with the outrageous $4.99 Amazon was charging you for the Kindle edition.  Why, for that price you could almost buy a Starbucks Grande Cappuccino in France!  I sympathize!

But now your prayers have been answered: Amazon has followed Barnes & Noble’s lead and reduced the price of my astonishing alternative history novel to a laughably low $1.99.  That’s half the average price of a Big Mac in the United States!  You heard me right, you can buy two copies of The Portal and avoid the 704 calories you would consume if you bought a Big Mac with the same money!

I like the way Amazon expresses the discount in terms of the retail list price (which nobody pays) of the print version (which almost nobody buys).  You save 88%!  So why are you still just sitting there?  Buy the book!

“The Portal” is now $1.99 at Barnes & Noble!

Marked down from $4.99 — such a deal!  Amazon will be forced to follow suit when it sees the hordes of ebook buyers deserting it when they hear about the new price.

This gives me an excuse to reprint the very kind review by JF Owen, a loyal reader of this little blog:

It’s been quite a while since I read any young adult science fiction or fantasy. After reading “The Portal”, I think I’ve been missing out on some enjoyable reading. Richard Bowker has crafted an entertaining and captivating story about the adventures of two young boys from New England who travel to an alternate universe where some of the folks and surroundings are familiar but the times and events are totally different…and dangerous. Larry and Kevin, the two main characters, are faced with a complicated array of challenges as they struggle to find their way home.

The story itself is exceptionally well done, but for me the best part of the book was how believable Larry’s and Kevin’s characters are. Based on the finely detailed descriptions he weaves into the young boys’ thoughts and actions, I suspect that Mr. Bowker either has a son near that age or he’s one of those rare people who never truly forget what it’s like to be young.

“The Portal” was a marvelous read that’s suitable for readers of all ages. It took me back in time and reminded me why I fell in love with science fiction all those decades ago. In just a few more years, when my grandson is old enough, I’ll make a point to introduce him to Kevin, Larry and their adventures. Now if you’ll excuse me, I’m going to go have a bowl of tomato soup and a grilled cheese sandwich. After that, I think I’m going out back to see if I can find a secret portal.

Here’s the cover, in case you’ve forgotten:

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The Distance Beacons: The president urges New England not to secede

In honor of Presidents Day:  From The Distance Beacons, here is President Ann Kramer making a speech in Boston’s Government Center, trying to convince New Englanders to pass a referendum to stay part of America, twenty or so years after a nuclear war has wreaked havoc on the nation.  Our hero Walter Sands, who has already met the president, looks on.

Complications, of course, ensue.

**********************

In a few minutes I saw flashing blue lights in the distance, and then the president and her entourage came into sight—jeeps and shiny cars and motorcycles, with the president waving from the back seat of a convertible. The motorcade circled around the edge of the plaza, coming within ten feet of me. The president brightened when she saw the familiar face and gave me a special wave. I didn’t wave back.

“Did you see the bracelets on her?” a kerchiefed woman standing next to me on the bench said to her friend. “I wonder how much she gets paid.”

“Too much,” her friend replied.

The motorcade pulled up behind the platform, and the martial music stopped. President Kramer appeared on the platform, along with Bolton and Cowens and a bunch of officials. More waving, and then Bolton approached the microphone and spoke. “My fellow citizens, it has been a long time since we in New England have been honored as we are today, by the presence of the chief executive of our great nation. Far too long. This is a day that will live in our memories. It is a turning point in our history….” And so on.

“I’ve never trusted that one,” the kerchiefed woman said.

“I’ve never trusted any of them,” her friend replied.

Bolton’s introductory remarks were, as usual, irreproachable yet unconvincing. The crowd responded in kind, with tepid applause at all the right points, but without ever showing any real excitement. Finally he finished, and the moment had arrived. President Kramer stepped up to the microphone; the applause was somewhat more enthusiastic now.

“She is pretty, though, you’ve got to give her that.”

“We could be pretty, if we had her money.”

“Do you think she dyes her hair?”DiSTANCE-BEACONS-COVER.final.L3

“The hair’s phony. The tan’s phony. It’s all phony, every piece of her. A phony president and a phony election.”

She’s not going to win, I thought suddenly.  She can’t convince me, and she can’t convince Charlie DePaso or Jesus Christ or these women. It’s over.

“Thank you, Governor Bolton, for those kind words,” the president said. “My friends, I am here today to ask you to support the government of the United States of America in the referendum next week. I recognize that you may not find this support easy to give. I understand the issues you have with the American government. But I’m asking you to have faith. Faith in the government. Faith in the future. And faith in me. Of course, it’s difficult for you to have such faith unless you know me. So let me first take a few minutes to tell you about myself….”

And she launched into the story of her life, with which I was already familiar. Much of what she said after that was familiar as well. Oh, she changed an emphasis here and there, and sometimes she anticipated objections I had made. But basically she was repeating her performance of the night before.

But if I had been the test case, the dress rehearsal, why did she think this approach would succeed? If she couldn’t manage to convince me, how was she going to convince Charlie DePaso and the two women next to me? She couldn’t exactly go around massaging everyone’s neck and shoulders. And we weren’t in a beautiful pre-War apartment, listening to music and sipping wine. We were huddled under leaden skies, cold and suspicious. What did we care about her experiences in Atlanta? What did Lincoln matter to us? Could we see the world that President Kramer saw? Not today, I’m afraid.

But then she went further. This was the part that I hadn’t wanted to stay and hear in her apartment, too afraid that I would succumb to her the way Marva had succumbed to Flynn Dobler. “All of this is nothing but words, I admit,” the president said. “Perhaps some of you have heard too many words over the years, and seen too little improvement in your lives. Perhaps some of you think the referendum is pointless, because it won’t put more food on your table or give you better health care. Well, let me tell you here that I am prepared to stake the future of the Federal presence in New England on the results of the referendum.

“If you give us your support, we will immediately take steps to institute direct election of all local officials, up to and including governor, by vote of the entire adult population, not just taxpayers. Individual state legislatures will be re-established, and New England will return to being six separate states once again. As they did before the War, the new state governments will control policies and laws within their borders, and the Federal government will handle interstate issues. Federal troops will stay in the states at least until the elections are over; after that, the new governments will decide individually what role, if any, they want these troops to play within their states.

“Now I must be honest and tell you that not everything will change. Conscription will continue, as will Federal taxation and restrictions on interstate travel—we can’t allow unlimited exit visas to the South. But what we are proposing is, I believe, a major step toward giving the brave people of New England what they need and deserve: a chance to determine their own future within the framework of a system that will preserve and extend our great American ideals.”

The president paused, and people applauded—rather warmly, I think. “That seems like a good idea,” the woman next to me said.

“I’ll believe it when it happens,” her friend replied.

“What if you lose?” someone shouted.

The president waited for silence. “If we lose,” she said softly, “we leave. It’s as simple as that. The reduction of the Federal presence will be gradual, in an attempt to prevent chaos, but within two years we will be gone. We hope the two-year time period will be sufficient to allow some sort of peaceful evolution of new political entities to take place—and we will do our best to help that process—but ultimately you will be on your own—your own borders, your own soldiers, your own laws. New England will no longer be part of the United States of America.”

There was no applause at this, only a kind of buzzing silence as people tried to come to terms with this new prospect. No one had believed that anything would change if the referendum lost; the Feds would just continue with business as usual. But on the other hand…

“Why should we trust you?” someone else shouted.

“We recognize that the results of the referendum will only be valid if people think they are valid,” the president said. “Therefore we have asked well-known opposition groups to join with us in supervising the balloting. We renew that request today. Now if, under those circumstances, the government—win or lose—subsequently reneges on any of the commitments I have made here today, do any of you seriously believe that we could continue to govern? Any credibility we have with you, any respect we have from you, would be gone, and this whole effort would have been worse than useless. No, this is for real, my friends. You have your future in your hands, and I pray that you make the right decision.

“The right decision, of course, is to vote yes—vote to support the government—vote to stay part of the United States. Such a vote entails responsibilities, but with those responsibilities comes the possibility of renewed greatness. You will remain a vital part of the adventure that is America, and you will help our nation take its place once more at the forefront of human progress. And perhaps a hundred years from now people will look back on this day, and say that it was then that the tide turned, it was then that the long darkness ended, and the new day began to dawn.”

The president stopped speaking. The applause that followed seemed genuine, but it also seemed tentative, and a bit confused. She had offered people what they had always said they wanted: freedom from the Feds. But did they really want that freedom if the Feds were also offering to give them a say in the way they were governed? After all, that was something else they were always complaining about. They couldn’t have it both ways.

All of a sudden the referendum was no longer a joke.

The president waved and shook hands with the people on the platform and waved some more. The music began again. And before long the applause faded. People were going to have to go home and do some thinking.

The president came down off the platform and started shaking hands with the dignitaries in the roped-off section. The crowd began to drift away. It started to rain.

And then the president walked past the dignitaries and the guards who protected them, into the milling crowd, reaching out physically to the people she had just tried to reach with words. I looked back to the platform. General Cowens was still there, staring at her with his arms folded. Major Fenneman stood next to him, gesticulating with his walkie-talkie. This, apparently, was what they had been unable to talk the president out of.

“Want to try and shake her hand?” the woman next to me asked her friend.

“What’s the point?”

“Well, she’s the president, after all.”

“So what? Come on. It’s raining.”

A lot of people seemed to feel the same way. There was no surge to greet her, no spontaneous outpouring of respect and affection. The weather was more important than Ann Kramer.

Still, there were hands to shake and an occasional baby to kiss, while her grim-faced bodyguards stood by and reporters struggled to record what was happening. I stayed where I was and watched her progress across the plaza. She was progressing, I noticed before long, toward me.

I got down from the bench. I saw Gwen among the reporters. I wondered if I should leave. It was raining, after all. President Kramer smiled at me. “Well, Walter, what do you think?” she called out as she approached.

“Great speech,” I said.

“Did I convert you?”

I shrugged. “You certainly gave me a choice to make.”

“But you haven’t made it yet?”

I shook my head. “Maybe I’m too—”

The gunfire interrupted my reply.

For a moment I didn’t understand. What was that noise? Why were people ducking and sprawling and screaming? I turned and saw a large green car come roaring out of the crescent of abandoned shops and offices beyond the plaza. Two masked men leaned out of the front and rear passenger-side windows. They were firing submachine gun rounds into the air. The car was heading right at us.

I reached for my gun. No gun.

I turned back to the president. Her bodyguards were pulling her down to the ground. She stared at the car as if she couldn’t believe it was real, as if this were just a nightmare that would soon pass. The gunfire stopped and I heard the squeal of brakes just behind me. I turned once again. The masked men were out of the car and coming toward me. It occurred to me that I was literally the only person standing between them and the president. Not a position I would have chosen, but here I was.

I tried to think of something to do. Nothing came to me. I wanted to fight, but fists can’t accomplish much against submachine guns.

So I stood where I was and wondered if I was going to die as I watched the men approach. I noticed their black masks, their shapeless tan jackets and dungarees. And—and—

I didn’t have time to finish my thought. One of the men pushed his machine gun into my midsection. I clutched my stomach and gasped for breath. Then the other man swung his weapon at my head, and all thinking ceased.

Two legs to darkclaw and weasel

That’s the title of a five-star review of Dover Beach on Barnes & Noble.  Here is the text of the review:

He kicks darckclaw into a tree and takes weasel to my house result twelve.

I dunno.  Somehow, this review did not make me all tingly and proud.  Those of you who are familiar with Dover Beach  will recall that it contains no weasels, and probably very few trees.

My publisher says I should respond to all my customer reviews, but I can’t figure out how to respond to Barnes & Noble reviews.  If I could respond, what should I say?

Thanks for the insightful comments!  Somehow, you have intuited deeper truths about my novel than even I have heretofore recognized.  For that, I will be forever grateful!

Does that work?  By the way, I Googled Darkclaw and found out that he is a character in Brian Jacques’s Redwall books, which my kids liked once upon a time.  I never thought they went anywhere, but I wasn’t a kid when I read them.

Meanwhile, here’s a review from Amazon that does make me tingly and proud.  It’s entitled “I won’t bore you with praise…”:

This is an incredibly good book. Clearly, the absolute best post apocalyptic detective novel I’ve ever read. I want more, Richard Bowker. More!

That’s more like it.  On the other hand, I was unaware that there are more post-apocalyptic detective novels out there.  That’s a little discouraging.  I thought I had cornered the market!

Authors are hard to please.

Not all my Nook reviews are drivel

After this post, I thought I should mention that Nook readers generally have very nice things to say about Dover Beach.  Here’s the current “most helpful” review:

The most satisfying read in a long time. This was my first book by Mr. Bowker, but it won’t be my last. Unpretentious, well written fun. Effortlessly realized characters who inhabit an engaging, imaginative story. You don’t have to be a fan of the noir detective genre to enjoy this book, but for those who are, it will be a real treat.

So there.  That was a five-star review.  Here’s a nice four-star review:

A post-apocalyptic Boston and its first private eye? Sure, why not? Quite good character development and plot, great atmosphere. I dare to say it could move to the big screen very well. There was nice exposition of the “whats” of this future, but never explained much about the whys and hows of the apocalypse – just enough – I was satisfied. I would hardly call Dover Beach a science fiction novel, though. I could hardly put it down, and plan to buy more after this Free Friday treat. Enjoy!

Of course, ya gotta love reviewers who say they plan to buy more of your stuff.  That, of course, is the point of making a book free.  This seems to be working, at least on Barnes & Noble.  Dover Beach‘s sequel, The Distance Beacons, currently has a very nice sales rank of 819, which, oddly, is higher than Dover Beach‘s rank.  This is working out way better than on Amazon, where Dover Beach is still free, but The Distance Beacons has a rather dreary sales rank of 176,736.  Too bad.  But here’s a nice review of Dover Beach from an Amazon reader to compensate:

Richard Bowker presents an awesome look at the role of a P.I. in a post-apocalyptic world. My first reaction was what on Earth would the remains of society need a Private Investigator for—it’s unlikely a P.I. would be hired to checkout phony insurance claims when there ain’t no more insurance companies. Richard builds a compelling plot with polished nuances sparkling for the reader. The plight of the survivors in Boston is rather frightful. The contrast between the shattered United States and merry old England is striking. He provides a nicely developed depth to his cast of players, and with all things considered, their surroundings are believable. I liked how he addresses real world money issues and there isn’t a P.I. with a pocket full of cash—but a meal at a London McDonalds is affordable. Richard did a marvelous job of resolving all the dangling loose ends—including a few dangling parts the reader doesn’t suspect are dangling—so to speak.

I like the way he calls me “Richard.”  Like we’re friends.  And we are!

Is it just me, or are Nook customer reviews somewhat lacking?

. . . at least, compared to Amazon review.

That “Free Fridays” publicity got a lot of people downloading Dover Beach.  And some of them apparently have more free time on their hands than I do, because they’ve already left reviews.  Some are reasonably well written, but then there’s this sort of one-star review:

DO NOT EVER LEND LendMe BOOKS TO NON- EXISTIENT PEOPLE!!!!!! NEVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER DO THAT!!!!!!!!!!!!

(I left out about 50 exclamation points.)

The good news is that only three of out of 73 people (currently) found this review helpful.  The bad news is that there are three people out there who found this review helpful.

Here is a one-star review that I’m actually OK with:

This was a weird book. It started out almost as if missing half of it or it was part 2 in a series. You just felt lost like they were talking about things that happened and you werent a part of it. There was no explanation for anything, while the premise might have been good, a little more explanation would have made this book much better. As is, it sucked. Woild not recommend at all. Terrible.

Somewhere on this blog I’ve probably mentioned that I made a conscious decision not to give the backstory of the war in whose aftermath this story takes place.  The war happened in someone else’s world; these characters inhabit another world altogether.  If that doesn’t work for a reader, my apologies. If you’re a Free Fridays reader, all you’ve lost is your time.

At least I can get some consolation from this.