This is from Hugh Howey, via The Passive Voice — the way to become successful in online publishing:
The idea is this: Annual releases are too slow to build on one another. And not just in the repetition of getting eyeballs on your works, but in how online recommendation algorithms work. Liliana suggests publishing 5 works all at once. Same day. And she thinks you should have another work sitting there ready to go a month later. While these works are gaining steam, write the next work, which if you write and edit in two months, will hit a month after the “hole” work.
Why does this work? I think it has to do with “impressions,” or the number of times people see a product before they decide to take a chance on it. (In this case, the product is your name.) It also has to do with recommendation algorithms and how new works are treated on various online bestseller lists. From my own experience, I know that it was following WOOL with four more rapid releases that helped my career take off. I followed these five releases a month later with FIRST SHIFT, and I released a work every three or four months after that (SECOND SHIFT, I, ZOMBIE, THIRD SHIFT, plus several short works).
Here I am a year and a half into the writing of my new novel, and I’m close. But I’m not quite there. Maybe a couple more months… Will I have something ready to go a month later? Yeah. Sure. No problem.